If you’re reading this, chances are you’re planning your own brand photoshoot - or at least thinking about it. And that’s quite exciting.So first of all, well done for taking that step and putting yourself out there. Stepping in front of the camera can feel a little nerve-wracking (I completely get it), but with some thoughtful planning and preparation, those nerves usually soften into something much closer to excitement. And that’s exactly where you want to be.

If you’ve been thinking about booking a personal branding photoshoot but you’re not quite sure where to start - this is for you. 

Most of the women I work with come to me feeling a mix of excited and slightly overwhelmed. They understand the value of having great photos for their business but they’re not exactly sure what that actually looks like or how to make it happen. 

One of the things I love most about working as a brand photographer on the South Coast and South Sydney, is the sheer variety of spaces we get to play with.

Let me guess. You’ve got approximately 47 ideas for your business right now. Some of them are brilliant. Some of them are half-baked. Some of them woke you up at 2am for no reason at all. And while you love that creative brain of yours, it also means you can end every year feeling a little like: “I was busy… but what did I actually build?” That’s where a vision board comes in.

So, you've got a website. But does it actually work for your business? If you're nodding along, you're not alone. Many small business owners pour time and energy into their websites, only to find that visitors aren't converting into leads or sales. The culprit? A website that looks good but doesn't guide visitors toward taking action.

If you think model calls are all about giving your work away for free, think again. Most photographers get this completely wrong, and it’s costing them dream clients.

If you've ever run model calls hoping to get paying clients, but all you've ended up attracting are bargain hunters and freebie seekers, you're not alone. The good news is that it's not actually your photography there's something wrong with. It's just the way that you're going about it.

Building your own website as a small business owner doesn’t have to be complicated, but avoiding these mistakes will make your site more professional, user-friendly, and effective at converting visitors into customers.

There’s no single “right” way to get clients as a beginner portrait photographer. But there are strategies that work - and when you choose the ones that align with your personality and lifestyle, you’ll start building a business that feels like yours.