Let me guess. You’ve got approximately 47 ideas for your business right now. Some of them are brilliant. Some of them are half-baked. Some of them woke you up at 2am for no reason at all. And while you love that creative brain of yours, it also means you can end every year feeling a little like: “I was busy… but what did I actually build?” That’s where a vision board comes in.

So, you've got a website. But does it actually work for your business? If you're nodding along, you're not alone. Many small business owners pour time and energy into their websites, only to find that visitors aren't converting into leads or sales. The culprit? A website that looks good but doesn't guide visitors toward taking action.

Building your own website as a small business owner doesn’t have to be complicated, but avoiding these mistakes will make your site more professional, user-friendly, and effective at converting visitors into customers.