Learn why random promos rarely works the way you’d like them to.

If you're struggling to attract bookings, the problem might not be your photography - it could be what you're selling.

If you think model calls are all about giving your work away for free, think again. Most photographers get this completely wrong, and it’s costing them dream clients.

If you've ever run model calls hoping to get paying clients, but all you've ended up attracting are bargain hunters and freebie seekers, you're not alone. The good news is that it's not actually your photography there's something wrong with.